Cognitive Psychological Cognitive Science and UI, UX


Masako Itoh, Tokiwa University, Japan


What is Cognitive Psychology? What is Cognition? How does Cognitive Psychology contribute to UI or UX? This tutorial is for the people who have those questions. Planned topics are human information processing system, activity as an extended cognitive system, relation between cognitive psychology and human centered design, UI and interaction model, UX and human activity, and psychological research methods. I will show various examples. (The lecture is presented in Japanese)

Click here to expand the Abstract written in Japanese

Sci-Fi and HCI: The Last Hundred Years of the Future


Aaron Marcus, President, Aaron Marcus and Associates, Inc., Berkeley, California, USA


During the last hundred years, science-fiction (sci-fi) films and videos depicted detailed views of future human-computer interaction (HCI) in order to convey a compelling scene and to move forward the plot. This tutorial explores some of the themes that emerge from examining this body of work from Europe, the USA, China, and India. The tutorial concludes that HCI professionals can learn something from sci- fi media, and sci-fi media producers could learn more HCI professionals in order to show smarter views of the future. The tutorial is based on a keynote lecture delivered at Mensch und Computer, 2011, and is based on forthcoming articles and a book on this subject.

Biography of Aaron Marcus

Mr. Aaron Marcus is the founder/President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone (tm) at AT&T Bell Labs, was the first visual designer to program virtual reality spaces while a faculty member at Princeton University, and directed an international team of visual communicators as a Research Fellow at the East-West Center in Honolulu. In the early 1980s he was on the faculty of the University of California at Berkeley, became a Staff Scientist at Lawrence Berkeley Laboratory, founded AM+A, and began research as a Co-Principal Investigator of a project in computer-program visualization funded by the US Department of Defense's Advanced Research Projects Agency (DARPA). He was the keynote speaker for ACM/SIGGRAPH 1980, the organizer and chair of the opening plenary panel for ACM/SIGCHI 1999, and the closing keynote plenary speaker for UPA 2005, the Usability Professional's Association's annual conference. He has lectured worldwide since 1968 about user- interface design, information visualization, and user-experience design. In 1992, the National Computer Graphics Association's awarded him for his contributions to industry. In 2000, Icograda, the International Council of Graphic Design Oragnizations, included him in their Hall Fame as a Master Graphic Designer of the Twentieth Century.

In 2007, the AIGA named him a Fellow for his cross-cultural design work. In 2008, ACM's CHI Academy elected him a member, the first-ever graphic designer. In 2009, the Business Forms Management Association awarded him the Jo Warner Prize for his lifetime contribution to forms-systems design. In 2009, the Usability Professionals Association awarded him a service award for his six years' of being the Editor-in-Chief of User Experience (UX). In 2011, The Association for Computing Machinery (ACM) named him a Engineer for his lifetime achievements. He now serves as the Editor-in-Chief Emeritus of User Experience and writes the On the Edge column in each issue. He is also an Editor of Information Design Journal, and was a regular columnist of Interactions for five years. He is on the Editorial Access Journal, and the International Journal of Human-Computer Interaction. He is a Visiting the IIT Insittute of Design, Chicago.

Mr. Marcus has written over 300 articles; written/co-written/edited eight books, including and Typography for More Readable Programs (1990), Graphic Design for Electronic Documents and User Interfaces (1992), The Cross-GUI Handbook for Multiplatform User Interface Design (1994), and Mobile TV: Customizing Content and Experience (2010). He has contributed chapters/case studies to five handbooks of user-interface design, information appliances, and culture. In 2011, the International Institute of Information Design in Vienna, Austria, awarded three design awards for AM+A's mobile application concept designs built around sustainabity, healthcare, and wealth management, which also combine persuasion design with information design. Mr. Marcus focuses his attention on the Web, mobile devices, and social networks, helping the industry to learn about user-centered user-interface and information-visualization design, and providing guidelines for globalization/localization, cross-cultural communication design, and persuasion design.

Mr. Marcus has published, lectured, tutored, and consulted internationally for 45 years and has been an invited keynote/plenary speaker at conferences internationally. He is a visionary thinker, designer, and writer, well-respected in international professional communities, with connections throughout the Web, mobile products/services, social networking, user-interface/interaction design, usabilty, human factors, graphic design, and publishing media industries.